Search Engine Optimization Guidelines For Drug Rehab Marketing
A lot of start-up detox and addiction treatment centers are being sucked into dangerous traps today. Many of these use hosted sites provided by big providers, and they’re ignoring some of the SEO tactics that have been proven to provide benefit. They are allowing these large hosts to set up their sites for them and may be missing out on critical on-site SEO. Don’t get burned for a large amount of capital. Follow the tips so that your site can be found.
When you purchase a domain name and place to host your website, remember that your host provider is as important as the name you chose for your domain. Your website could be compromised if your host provider is vulnerable to a cyber attack. If your provider hosts blackhat types of sites, this may reflect upon your business. Many of the top rated addiction treatment centers have added a SSL certificate to further show Google that they have a trusted website.
If you are looking to get a better handle on what keywords and phrases to use in SEO, first you have to know which phrases people actually use. Google’s AdWords program allows you to accomplish this. You enter search terms or phrases, and AdWords will display how many times people have conducted searches for those specific terms. You may want to go after long tail keywords to get some traffic to your website sooner than later, ranking for “drug rehab” could take a long time. Ranking for “most successful drug rehab programs” could happen rather quickly if you write good quality content.
A great way to ensure your search engine optimization is simply to provide useful, informed and fun content which will appeal to your customers that will bring you drug rehab leads. Websites can sometimes overlook this, but is extremely important because search engines can and do change their algorithms, to ensure they’re providing more relevant information to their users. If you make sure you provide high quality, relevant content, whatever changes search engines make if you follow best practices, and provide great content, you shouldn’t lose any rankings.
Make sure you don’t forget to set your robots.txt correcty. In many cases, when a site is in development, web designers will block robots.txt file to prevent search engines from “viewing” the site. Some of these web developers forget to change it when the website goes live. If you know when your website is going “live”, you can create a cron job that deletes the robots.txt file automatically on the designated date.
If you are writing content for your website, be sure to property optimize your content by using the appropriate heading tags. Make sure you use the correct tags like <H1>’s and work down from there, with the main content of the post in an <h6> </h6> tag. This notifies search engine spiders which content you have deemed most important.
Before you set out to optimize your website for search engine performance for addiction treatment marketing, be aware that SEO is a long-term proposition. The focus of your website and the interests of your visitors change over time, as do the methods search engines use to rank pages. The ideal SEO strategy for your site will be different in the future, so you will need to update it over time.
To get the best SEO ranking, it’s important to write quality copy. Excellent copywriting is the most important aspect of search engine optimization. It is what generates the most traffic to your site and builds inbound links. In addition, Google, has ways of determining how well a story is written and how useful it is, both of which are heavily weighed in search engine ranking. Pick a particular niche that you feel your treatment center outshines the competition. Maybe your addiction treatment center caters to rehabs for CEO’s or celebrities, use quality content to connect and post on sites that group would likely see.
If you videos on your web site to help market for drug rehab leads, be sure to include them in your sitemap. This lets the search engines know that your videos are a part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.
You read at the start that these large companies are offering business websites for treatment center marketing. After reading these tips, you can choose to do it yourself or hire a professional. Learn more about how to drive more of your own referrals into your treatment center by using Facebook for addiction treatment marketing by clicking on the link.