How to Effectively Market A Drug Rehab in 2024: Reaching Those Who Need You Most

Imagine a lighthouse, its powerful beam cutting through the fog, guiding lost ships back to safe harbor. That’s the role a drug rehab plays in the lives of countless individuals battling addiction. But just like a lighthouse needs a strong light to be effective, your rehab center needs a strategic marketing plan to reach those desperately seeking help.

In 2024, the digital landscape is more dynamic than ever. Here’s how to craft a marketing strategy that cuts through the noise and connects with those who need your services the most. Contact Knack Media for professional support.

Building Trust: The Cornerstone of Effective Marketing

Think about it this way: reaching out for addiction treatment is a deeply personal decision. People are entrusting you with their well-being, their futures. So, how do you build that crucial trust factor in your marketing approach?

  • Authenticity is King (and Queen): Ditch the stock photos and staged testimonials. Showcase the real faces of your staff, the warmth of your facilities, and the genuine stories of your success stories. Let visitors see the humanity behind your rehab.
  • Content is King (and Queen, Too): Don’t just sell; educate and empower. Create informative blog posts, videos, and infographics that address common concerns, explain treatment options, and offer practical recovery tips.
  • Transparency Matters: Be upfront about your pricing, insurance coverage, and treatment approach. Highlight your accreditations and qualifications. Let people know exactly what to expect.

Mastering the Digital Maze: SEO and Paid Ads

The digital world is a vast ocean, and SEO (Search Engine Optimization) is your trusty compass. By strategically incorporating relevant keywords and optimizing your website content, you’ll increase your searchability, making it easier for those actively seeking help to find you.

  • Keyword Research: Dive into the minds of your audience. What terms would they use to search for a rehab? Tools like Google Keyword Planner can help you identify popular search queries.
  • Content Optimization: Weave those keywords naturally throughout your website content, from blog posts to service descriptions. But remember, prioritize readability for humans, not just search engines.
  • Paid Advertising: Consider targeted PPC (Pay-Per-Click) products like Google Adwords campaigns, on search engines and social media platforms. This allows you to reach a wider audience actively searching for addiction treatment services.

Social Media: A Powerful Tool for Connection

Social media platforms are powerful tools for fostering connection and building communities. Here’s how to leverage them effectively:

  • Targeted Outreach: Utilize Facebook groups and forums frequented by individuals struggling with addiction or their loved ones. Offer informative content and support, but avoid overt advertising.
  • Building a Community: Create engaging Facebook groups or online forums specifically for your rehab. This allows past clients to offer support and encouragement to newcomers, fostering a sense of camaraderie.
  • Empathetic Storytelling: Share stories of hope and recovery through compelling videos and posts. Feature success stories from past clients (with their permission, of course) to inspire those seeking a path out of addiction.

The Power of Partnerships: Expanding Your Reach

Collaboration is key. Partnering with the right organizations can significantly expand your reach and connect you with a wider audience.

  • Healthcare Professionals: Build relationships with local doctors, therapists, and social workers. They often encounter individuals struggling with addiction and can be valuable referral sources.
  • Community Outreach: Partner with local community centers, support groups, and mental health organizations. Offer educational workshops or sponsor relevant events to raise awareness about addiction treatment options.
  • Influencer Marketing: Consider partnering with social media influencers who advocate for recovery or have personal experiences with addiction. Their reach and authenticity can be powerful tools for spreading awareness.

Beyond the Click: Creating a Seamless User Journey

Remember, your drug rehab marketing efforts shouldn’t end with a website click. Here’s how to create a smooth user experience:

  • Mobile-Friendly Website: Ensure your website is accessible and user-friendly on all devices, especially mobile phones, which have become the primary source of web traffic.
  • Clear Contact Information: Make it easy for potential clients to reach you. Feature prominent call-to-action buttons and readily available contact information across your website and social media platforms.
  • 24/7 Support: Consider offering a 24/7 live chat option or an easily accessible contact form so individuals seeking help can reach out at any time, day or night.

Creating a Beacon of Hope in the Digital Age

By implementing a strategic and multi-faceted marketing approach, you can ensure your drug rehab center becomes a beacon of hope for those struggling with addiction. Remember, focus on building trust, providing valuable information, and fostering a sense of community, and you will be successful in addiction treatment search engine marketing. Ultimately, your marketing efforts should be less about selling and more about offering a lifeline to those in need.

How to market a drug rehab FAQ

FAQs (Frequently Asked Questions)

1. Is it ethical to market a drug rehab center?

Absolutely. Marketing a drug rehab center is not about pushing a product or service; it’s about reaching people who are in desperate need of help and offering them a lifeline to recovery.

2. How can I measure the success of my marketing efforts?

Metrics such as website traffic, conversion rates, and client testimonials can provide valuable insights into the effectiveness of your marketing strategies.

3. Are there any legal restrictions on drug rehab marketing?

While regulations vary by location, it’s essential to ensure compliance with laws regarding healthcare advertising and patient privacy.

4. What role does storytelling play in drug rehab marketing?

Storytelling humanizes your brand and allows potential clients to connect with your mission on a personal level. Sharing stories of recovery can inspire hope and demonstrate the transformative power of your services.

5. How often should I review and update my marketing strategy?

The digital landscape is constantly evolving, so it’s crucial to regularly review and adapt your marketing strategy to stay ahead of the curve and remain relevant to your audience.

Drug Rehab Marketing

In the vast landscape of healthcare, the field of drug rehabilitation stands as a crucial component for individuals seeking recovery from addiction. However, even the most well-equipped and compassionate rehab centers need effective marketing to reach those in need. This article delves into the intricacies of “Drug Rehab Marketing,” providing insights, strategies, and real-world examples to guide rehabilitation centers in promoting their services ethically and effectively.

Comprehensive Guide to Rehab Marketing

A. Definition of Drug Rehab Marketing

Drug Rehab Marketing involves the strategic promotion of rehabilitation services to reach individuals struggling with substance abuse. It encompasses a range of activities aimed at raising awareness, establishing credibility, and attracting those in need of assistance.

B. Importance of Effective Marketing in the Drug Rehab Industry

In an era where information is abundant, effective marketing is crucial for drug rehab centers to distinguish themselves. The right marketing strategies not only attract clients but also contribute to breaking down stigmas associated with seeking help for addiction.

Understanding the Drug Rehab Landscape

A. Overview of the Drug Rehabilitation Industry

Before delving into marketing strategies, it’s essential to understand the landscape of drug rehabilitation. The industry comprises a diverse range of facilities, each offering unique approaches to treatment. Addiction treatment search engine marketing is an intramental part, but having a comprehensive approach will help your chances of success.

B. Market Trends and Dynamics

1. Current Challenges

The drug rehab industry faces challenges such as increased competition, changing regulatory landscapes, and the ongoing opioid epidemic. Understanding these challenges is key to developing effective marketing strategies.

2. Opportunities for Growth

Despite challenges, there are opportunities for growth, including the increasing awareness of mental health, technological advancements, and a growing acceptance of seeking help for addiction.

Target Audience Identification

A. Profiling the Ideal Client

Successful marketing starts with a deep understanding of the target audience. Profiling the ideal client involves considering demographics, psychographics, and the specific needs of individuals seeking rehabilitation.

B. Understanding Demographics and Psychographics

Demographic factors such as age, gender, and location, along with psychographic factors like interests and values, play a crucial role in tailoring marketing messages to resonate with the target audience.

Crafting a Compelling Brand Story

A. Importance of a Strong Brand in Drug Rehab Marketing

A strong brand not only attracts clients but also builds trust. Establishing a compelling brand story involves articulating the mission, values, and unique aspects of a rehab center.

B. Developing a Narrative that Resonates

Crafting a narrative that resonates with the audience involves highlighting success stories, emphasizing the center’s approach to rehabilitation, and conveying empathy and understanding.

Utilizing Digital Platforms

A. Social Media Marketing for Drug Rehab Centers

1. Best Practices for Engagement

Social media provides a powerful platform for connecting with individuals in need. Best practices include regular engagement, sharing informative content, and fostering a supportive online community.

2. Case Studies of Successful Campaigns

Examining successful social media campaigns from other rehab centers provides insights into effective strategies, including the use of impactful visuals, testimonials, and interactive content.

B. Search Engine Optimization (SEO) Strategies

1. Keywords for Drug Rehab Centers

Identifying and strategically using relevant keywords is essential for improving a rehab center’s online visibility. This involves thorough keyword research and incorporation into website content. Having the right strategy will help you with the overall SEO for rehab centers.

2. On-Page and Off-Page Optimization Techniques

Optimizing both on-page elements (meta tags, headers, content) and off-page elements (backlink building, social signals) enhances a rehab center’s search engine rankings.

Content Marketing in Drug Rehab

A. Creating Educational and Informative Content

Content marketing serves as a valuable tool for establishing expertise and providing valuable information to individuals seeking help. Creating blog posts, articles, and videos that educate and inform is key.

B. Storytelling as a Tool for Connection

Sharing personal stories of recovery, featuring testimonials, and humanizing the rehab experience through storytelling fosters a connection with the audience.

Leveraging Video Marketing

A. Importance of Video Content in Drug Rehab Marketing

Video content is highly engaging and can effectively convey emotions and messages. Integrating video into marketing strategies enhances the overall impact.

B. Creating Compelling Video Campaigns

Crafting video campaigns involves scripting compelling narratives, incorporating visuals that resonate, and ensuring a balance between empathy and professionalism.

Establishing Credibility and Trust

A. Testimonials and Success Stories

Real-life testimonials and success stories from former clients build trust and credibility. Sharing these stories through various channels, including the website and social media, reinforces the effectiveness of the rehab center. Also being listing in the top drug rehab directories can help with online trust and credibility.

B. Showcasing Professionalism and Expertise

Highlighting the qualifications, certifications, and expertise of staff members contributes to establishing the rehab center as a professional and reliable choice for those seeking help.

Community Engagement Strategies

A. Involvement in Local Events

Actively participating in local events and community initiatives not only raises awareness but also establishes the rehab center as a caring and involved member of the community.

B. Building Partnerships with Healthcare Professionals

Collaborating with healthcare professionals, including doctors, therapists, and community leaders, strengthens the network of support and enhances the center’s reputation.

Incorporating Technology in Marketing

A. Virtual Tours of Facilities

Providing virtual tours of rehab facilities offers prospective clients a glimpse into the environment, amenities, and overall atmosphere, helping them make informed decisions.

B. Telemedicine and Online Consultations

Incorporating telemedicine options and online consultations accommodates individuals who may prefer remote access to initial consultations and assessments.

Compliance and Ethical Considerations

A. Adherence to Legal and Ethical Standards

Maintaining strict adherence to legal and ethical standards in marketing practices is non-negotiable. This involves compliance with healthcare regulations and truthfulness in advertising.

B. Transparency in Marketing Practices

Being transparent about the treatment process, costs, and expected outcomes builds trust and helps individuals make informed decisions about seeking rehabilitation services.

Data-Driven Decision-Making

A. Utilizing Analytics for Marketing Optimization

Analyzing data from website analytics, social media insights, and other metrics enables rehab centers to make informed decisions and optimize their marketing strategies.

B. Key Performance Indicators (KPIs) for Drug Rehab Marketing

Identifying and monitoring key performance indicators, such as conversion rates, website traffic, and engagement metrics, provides valuable insights into the effectiveness of marketing efforts.

Crisis Management in Drug Rehab Marketing

A. Addressing Negative Publicity

Despite best efforts, negative publicity may arise. Having a proactive crisis management plan in place allows rehab centers to address issues swiftly and minimize reputational damage.

B. Proactive Strategies for Crisis Prevention

Implementing proactive strategies, including regular communication, addressing concerns promptly, and maintaining transparency, helps prevent crises before they escalate.

International Marketing Strategies

A. Attracting International Clients

For rehab centers catering to an international audience, understanding cultural nuances and implementing targeted marketing strategies ensures effective outreach.

B. Cultural Sensitivity in Marketing Campaigns

Respecting cultural differences and tailoring marketing campaigns to address the unique needs and sensitivities of diverse audiences enhances the center’s global appeal.

Evolving Trends in Drug Rehab Marketing

A. Emerging Technologies in the Healthcare Industry

Staying abreast of emerging technologies, such as virtual reality therapy or AI-assisted interventions, positions rehab centers as innovative leaders in the field.

B. Anticipating Future Marketing Challenges and Opportunities

Proactively anticipating and preparing for future challenges, such as changes in regulations or emerging treatment modalities, ensures ongoing adaptability in marketing strategies.

Budgeting for Effective Marketing

A. Allocating Resources for Maximum Impact

Strategic allocation of resources involves balancing traditional and digital marketing channels to maximize reach and effectiveness within budget constraints. The biggest issue with most centers is cash-flow, allow yourself enough capital for effective marketing to work.

B. Cost-Effective Marketing Strategies

Identifying cost-effective marketing avenues, such as community partnerships or organic social media engagement, helps rehab centers achieve a strong ROI on their marketing investments.

Staff Training for Marketing Success

A. Ensuring All Staff Understands and Supports Marketing Initiatives

Incorporating staff into the marketing strategy involves training them to understand the center’s brand, values, and how they contribute to the overall marketing efforts.

B. Continuous Training for Adapting to Industry Changes

Given the dynamic nature of both healthcare and marketing landscapes, continuous training ensures that staff remains adept at adapting to industry changes and evolving marketing trends.

Case Studies of Successful Drug Rehab Marketing Campaigns

A. Real-Life Examples of Effective Strategies

Exploring real-life case studies provides valuable insights into the strategies that have proven successful for other rehab centers.

B. Lessons Learned from Notable Marketing Success Stories

Analyzing the lessons learned from successful marketing campaigns helps refine strategies and adapt them to the unique context of each rehab center.

Legal Considerations in Drug Rehab Advertising

A. Navigating Legal Boundaries in Marketing

Understanding and adhering to legal considerations in advertising, including regulations set forth by healthcare authorities, protects rehab centers from legal repercussions.

B. Staying Compliant with Advertising Regulations

Regularly reviewing and updating marketing materials to ensure compliance with evolving advertising regulations is essential for the long-term success and reputation of the rehab center.

Encouraging Ongoing Innovation in Drug Rehab Marketing

Encouraging ongoing innovation ensures that rehab centers stay at the forefront of effective marketing strategies, consistently reaching those in need of assistance.

Addiction Treatment Search Engine Marketing Made Easy

Conquering the Algorithm

Addiction knows no boundaries. It affects individuals from all walks of life, families, and communities. In the darkest hours, seeking help often begins with a single google search. This is where you, the dedicated addiction treatment provider, must be ready to answer the call. And the key to being visible amidst the sea of competitors? Mastering the art of addiction treatment search engine marketing (SEM).

But navigating the complex world of SEM, especially in the sensitive realm of addiction recovery, can feel overwhelming. That’s why we’re here to equip you with a comprehensive guide, breaking down the essential elements for reaching those needing your services the most.

Understanding the Landscape: Keywords and Intent

Your journey begins with understanding the language of those seeking help. Keyword research becomes crucial. Tools like Google Keyword Planner and SEMrush can illuminate the terms and phrases individuals use to find treatment. Think beyond “drug rehab” – delve into specific concerns like “opiate addiction treatment near me” or “faith-based recovery programs for women.”

But keywords are just half the story. Intent is the other critical piece. Are users merely researching options, or are they ready to take immediate action? Differentiate between “what is detox” and “detox centers accepting insurance.” Optimize your website and ad copy for each stage of the search journey.

Building Trust: Content that Resonates

Once you know what people are searching for, it’s time to provide answers. Your website’s content becomes your beacon of hope. Share informative blog posts, FAQs, and patient testimonials that address real concerns and anxieties. Offer practical guides on choosing the right treatment program, navigating insurance, and supporting loved ones in recovery.

Remember, authenticity is key. Use stories, statistics, and expert insights to build trust and demonstrate your understanding of the addiction landscape. Avoid technical jargon and focus on clear, empathetic language that resonates with those struggling.

Targeting the Right Audience: Paid Advertising Strategies

While organic search optimization takes time, paid advertising platforms like Google Ads can offer immediate visibility. But targeting the right audience is crucial. Don’t waste resources on broad demographics. Use keyword-based targeting and location settings to reach individuals actively searching for relevant terms.

Furthermore, consider layering in audience characteristics like age, interests, and online behavior. This laser-focused approach ensures your ads reach those most likely to convert, maximizing your advertising budget’s impact. Getting listed in addiction treatment directories can help in building trust and a niche related backlink. Learn more about drug rehab directories here.

Creating Click-Worthy Ads: Messaging that Matters

Your ad copy is your elevator pitch. It has mere seconds to capture attention and spark action. Craft compelling headlines that address immediate needs and offer solutions. Don’t shy away from clear calls to action – “Get a free consultation” or “Start your recovery today” can make all the difference.

Remember, transparency is paramount. Mention your location, specializations, and insurance options upfront. Avoid exaggerated claims or sensational language. Your ads should exude a professional and compassionate tone that reflects your commitment to ethical marketing in a sensitive field.

Tracking and Refining: Optimizing for Success

The journey doesn’t end with launching your campaign. Regular analysis and optimization are crucial for success. Track key metrics like clicks, conversions, and cost per acquisition to understand what’s working and what needs tweaking. A/B test different ad copy and landing pages to see what resonates best with your target audience.

Furthermore, leverage Google Analytics to see how users navigate your website. Identify and address any bottlenecks that hinder potential clients from reaching your contact page or initiating treatment. Continuous optimization ensures your SEM efforts yield the highest return on investment and reach those most in need.

Ethical Considerations: Navigating a Sensitive Subject

While the goal is to reach potential clients, ethical considerations are paramount in addiction treatment SEM. Never exploit vulnerability or prey on desperation. Avoid targeting keywords implying hopelessness or crisis. Treat every potential client with respect and understanding.

Focus on providing valuable information and support, even if they don’t immediately choose your program. Remember, building trust and goodwill within the recovery community goes a long way in the long run.

Beyond Tactics: Building a Relationship with Google

Search engines constantly evolve, and staying ahead of the curve is crucial. Familiarize yourself with Google’s core web vitals and EAT (Expertise, Authoritativeness, and Trustworthiness) principles. These factors influence how your website ranks in search results. Ensure your website is fast, mobile-friendly, and secure. Partner with credible addiction professionals to contribute expert content and establish your own authority in the field.

Taking Action: Your Roadmap to SEM Success

Conquering the world of addiction treatment SEM requires a deliberate and ethical approach. Remember, you’re not just fighting algorithms; you’re offering a lifeline to those struggling with addiction. By prioritizing informative content, targeted advertising, and continuous optimization, you can ensure your services reach those seeking help in their darkest hour.

Let Knack Media Be Your Beacon of Hope in Addiction Treatment SEM

Guiding those struggling with addiction towards recovery is a noble mission, but navigating the complexities of online marketing can feel overwhelming. At Knack Media, we understand the responsibility you carry and the urgency of your message. Our team of expert digital marketers specializes in crafting ethical and effective SEM strategies, ensuring your addiction treatment center shines brightly in the online landscape.

We know success in this field goes beyond clicks and conversions. It’s about building trust, offering hope, and connecting with individuals at their most vulnerable. Knack Media doesn’t just drive leads; we become partners in your mission, crafting compelling content, tailoring targeted ad campaigns, and optimizing your website to welcome those seeking a path to healing.

Don’t let algorithms stand between you and the individuals who need your help. Partner with Knack Media and illuminate the path to recovery. Contact us today for a free consultation and let us turn your digital presence into a beacon of hope.

This call to action emphasizes Knack Media’s understanding of the specific challenges of addiction treatment SEM, their commitment to ethical marketing, and their focus on building trust and hope. It also offers a clear next step – contacting for a free consultation – making it easy for potential clients to take action.

Couples Drug Rehab California

California Couples Drug Rehabs

It is a known fact that anyone who has been in a relationship where substance abuse is the underlying theme or with a person who has an addiction problem, is conversant with the fact and can give you a firsthand account that; addiction is a disease that eats deep into the core of any partnership beyond the flesh, down to the very bone marrow of a happy, loving and blissful relationship. In the event it isn’t managed properly and arrested in timely fashion, by seeking professional help, this drug induced rabbit hole can spiral down into dreaded outcomes which include but are not limited to; emotional and physical abuse, job loss, depression, financial ruin and in the extreme cases, health crisis and eventually death.

Drugs and a loving relationship blend about as well as a keg of gasoline and a match stick. The combination can be undoubtedly explosive and the destruction catastrophic spreading far beyond the confines of the abuser and his immediate family, which can equally have a detrimental effect to society as a whole. Substance abuse and its negative effect on our society can further be proven, by a recent report which provides a current estimate of how much America is paying for drug and alcohol abuse. It is said to be at a whopping $416 billion each year.

There is a thin line between recreational substance abuse and addiction. Most times those lines are blurred, with really no clear differentiation. But what really is addiction? Addiction could be said to be; the habitual or compulsive use of drugs (prescribe or non-prescribed) or alcohol in the face of undesirable physical, social and mental consequences and outcomes.

The good news is, regardless of the demography or dynamics of the substance abuse, regardless of the fact if only one partner in the relationship or both parties are involved in the compulsive behavior, there is a lasting solution in sight in couples therapy, and the road to recovery is just a call or a mouse click away, but the conscious decision has to come from within. Are you ready to detox your relationship together as a couple? Couples drug rehabs offer the ability for individual to enter into a recovery program as a team. This way, by going to rehab as a couple you and your partner can support each other along the way.

According to the National Survey on Drug Use and Health (NSDUH), a staggering 21.5 million American adult aged 12 and older battled with one form of substance abuse or the other.  Approximately 14.5 million adults aged 26 or older struggled with a substance use disorder. Despite marijuana and prescription drugs such as – pain relievers, tranquilizers, stimulants, and sedative being abused at a high rate, alcohol still remains the most abused addictive substance in America, this report is according to the National Council of Alcoholism and Drug dependence (NCADD).

What does all these statistics and figures signify? It means you are not alone in this struggle, and the helplessness and isolation you are feeling is a false sense of reality, which you can snap out of this very moment.

Couples drug rehab California

At What Point Should Couples Seek Help?

Marriage and relationships as a collective is no bed of roses. It is a rollercoaster ride ridden with ups and downs, triumph and trials, hurt and happiness, fights, argument and forgiveness which the couples have to perpetually work hard to maintain and also dodge the several curve balls life would naturally throw at them. Nevertheless, committed relationships could be called beautiful imperfections.

But this beautiful struggle can easily take a wrong turn and morph into a living hell on earth with the inclusion of substance abuse as an extra factor to an already complicated equation.

Stints of unhappiness are totally normal in any union, heck life and its unpredictable nature comes with a periodic wave of misery and misfortune. But couples in which one partner or both engage in substance abuse (alcohol and/or drugs) become severely unhappy and distant, in contrast to their sober counterparts. As the continuous cycle of drug use festers, with no recourse to couples drug rehab; this starts to take a toll on the fabrics of their relationships and chips away chunks of the love, trust and happiness that once existed in abundance.

There are several symptoms that appear when a relationship starts to deteriorate due to incessant drug and alcohol abuse. Some of which include but are not limited to the following examples; (1) heated arguments and fights which most times turn violent, (2) an emotional and physical disconnect on one or both partners, (3) suspicion and irrational paranoia (which is usually fuelled by the drug intake), (5) distrust, lies and hopelessness, (6) inability to discharge work or family obligations and responsibilities effectively, (7) display of affection and attention is hinged on the drug induced highness of one or both couples, (8) drinking or drug use is the only or among the few things the couple enjoy doing together, and etc.

Eventually other pertinent issues would be ignored and the substance abuse would assume center stage of the problems in the relationship, causing more confrontation and conflict. At this point the environment becomes toxic, unbearable and a catch 22 situation is created by default. Because the drug abuse causes the fights and arguments, which then leads to an increased use in the illicit substances as a form or an excuse to escape from dealing with the issues, which will in turn then causes more aggravated conflict. If you’re in this situation that feels like both of you are threading a Ferris wheel, with only one or two of the symptoms visibly present, then it is time to seek help in a rehab that accepts couples.

What Are Some Drug Withdrawal Symptoms?

Drug withdrawal symptoms, and the length of that withdrawal, may vary depending on the drug of abuse and the length of the addiction. Here are some withdrawal symptoms and timelines for major targets of abuse:

  • Heroin and prescription painkillers: flu-like symptoms lasting 24-48 hours
  • Benzodiazepines: anxiety and/or seizures lasting weeks or even months
  • Cocaine: depression and restlessness lasting 7-10 days
  • Alcohol: tremors and/or seizures lasting three days to several weeks

What Are The Best Options For You and Your Partner?

It is important to note that couple’s therapy or drug rehab is only a pit stop, on your road to recovery.  It isn’t the final destination and it is definitely not a magic wand. It took years to cultivate and nurse this habit; it will take a considerable amount of effort and sheer zeal by the individual and the couple to work at being substance independent, even after detox and therapy is administered – don’t fret, you can definitely walk the walk!

Conventional forms and approaches to drug rehabilitation places emphasis on individual therapy and rehabilitation program, but modern research proves that couple relationship contributes significantly to in addiction recovery. According to a report released by divorce rates are higher than normal for couples who report substance misuse problems.

The majority of withdrawal symptoms will surface during the acute withdrawal phase and might include:

  • Tension
  • Panic attacks
  • Tremors
  • Difficulty concentrating
  • Short-term memory loss
  • Anxiety
  • Irritability
  • Disturbed sleep
  • Headache
  • Heart palpitations
  • Sweating
  • Nausea
  • Muscle pain and stiffness
  • Hypertension
  • Irregular heart rate

Although many therapy facilities adopt individual-based therapy, this approach is ineffective specifically if the other partner is also fighting drug addiction. Drug addiction therapy for couples in a rehab that has the facilities and proven support programs that are unique, research and result driven would be the best option to quick recovery.

If only one member in the relationship goes into rehab, the drug or alcohol habit of the unwilling half, regardless of the quality of care and therapy received by the partner in rehab will serve as a catalyst for relapse even after adequate progress and treatment has been given.

If both parties in the relationship go into rehab together, the program will definitely furnish the couple with the necessary tool that will enable them learn how to recover together and sustain their sobriety. Every addiction has its triggers, weaknesses and cravings; comprehension of these details individually or as a couple does go a long way to preventing relapse post recovery. The treatment can also help foster a new dynamics in the union that will help mitigate issues such as colluding, codependence or enabling the drug or substance abuse dependence.

According to a recent report from the Substance Abuse Treatment, Prevention, and Policy demonstrates that a positive relationship can be a motivating factor in both achieving and maintaining recovery. The manner and module of treatment applied would depend on the peculiar needs of each couple or relationship.

What Role Can A Spouse Play In Addiction And Recovery?

One impeccable force that could either loosen or fasten the knot of love is addiction. Although marriages in which one or both partners engage in substance abuse are more likely to four to seven times more likely to end in separation, unconditional spousal support and understanding nevertheless remains a major remedy to full recovery with your marriage intact. This also applies to unmarried couples who are committed to each other.

At various instances during the course of cohabiting with a partner who is battling with substance addiction, tolerance to the self-destructive behavior eventually becomes a part of the degenerative or dysfunctional relationship for the sake of peace by the sober half? This inadvertently encourages the addiction by default.

Because addiction is indeed a disease that can leave a devastating effect on the people closest to the addict. Without intending or even coming to a self-realization, the unsuspecting or emotionally exhausted partner in a bid to cope with the situation as best as they could without confrontation, the partner would have assumed or played the role of the enabler or as the codependent spouse to the substance abuser. This is a dangerous approach to adopt and It is important to severe this unhealthy role and identify these patterns immediately, in order to arrest the situation before further deterioration.

You can preserve your marriage or relationship and equally provide a strong support to your partner by taking the following steps;

Open a judgment free line of communication.  Constantly talk to your partner about everything, the kind of support they need, with a calm and supportive voice, free from confrontation or prejudice. Make them understand this is a safe space. Talk about your dreams, desire and hopes; highlight your expectations and identify goals that are not only relevant to the addiction but other facets of your lives as couples and as individuals. Communication is a two way streak, encourage your partner to share and be forth coming likewise. Don’t be overbearing and if possible do more of the listening.

Adopt the patient approach – Patience is the watch word in any relationship, talk more of a dysfunctional relationship that has substance abuse as an issue.  Be honest with yourself that there is no quick fix to the situation; it is rather a marathon than a sprint. Take it one step or one day at a time with yourself and your partner. Being consciously aware of this fact will equip you to keep serenity in the seeming midst of chaos.

Avoid any form of shaming – One of the major triggers of drug use or relapse in this case is when the addict feels antagonized. Avoid the blame game. It may be difficult, but remember that addiction is a disease, and rightly an affliction of the mind and body, rather than an inability to control oneself. Rather celebrate any level of improvement or progress attained.

Rebuild the burnt bridges – years of addiction can wreck considerable havoc on the fabrics of any relationship. Trust, love, respect and integrity may have been lost and eroded. This all needs to be reestablished consciously, and it will take an effort by both parties to get back to how things were or even better. Spend time getting to know each other again, and this can only be achieved by doing things together as a couple. Find new hobbies and interests.

Leave room for mistakes or setback – it is advisable you are not overtly optimistic, maintain a level of pessimism, this would allow you give room for errors. Even after rehab and therapy, relapse might occur, in such eventuality continue to lend your unwavering support always.

As stated previously above, it all start with the conviction and motivation to get clean, this thesis is further iterated by the Substance Abuse Mental Health Services Administration (SAHMSHA), “a person’s motivation to change and recover from substance abuse is an important component in treatment, which makes the person more likely to complete treatment with the focus and dedication required to maintain long term recovery.” The motivation to see the treatment through could further be ignited by the presence of both parties. This is a further reaffirmation of the proverbial saying or biblical principle which states in the book of Ecclesiastes, 4; 9 that “two heads are better than one.”

It is also worthy to mention that couples therapy is not only confined to addressing the substance abuse problem alone, the underlying root causes of other conflicts that exists in the relationship will also be addressed. Adequate counseling will also be incorporated to the treatment. Because failure to address other unattended issues in their relationship can easily become the trigger that can push the recovering individuals back to drugs.

At we provide an array of specialized addiction treatment and individual therapy for couples, and you are guaranteed that you will receive the best help attending our rehab facility located in the California area.

We understand the complexity that accompanies drug or alcohol addiction, this is why we are networked with different couples substance abuse centers all around the country for your utmost convenience, and to provide the best possible solutions tailored to meet your peculiar needs.

Some of the treatment options we offer include but are not limited to:

Behavioral Couples Therapy/Marital Therapy

This program is specifically designed for either married or unmarried couples who are grappling with the struggles of substance addiction in their relationships respectively. It is also worthy to note that couples therapy is not only reserved for couples who are both indulging in substance abuse. One half could be free from addiction but still enroll in the program as a support system to the other half. Our experienced therapists will work with both parties to create a healthier relationship and understanding, by setting new goals, relationship objectives and standards of interaction that would naturally promote sobriety long after treatment.

Couples Rehabilitation and Residential Treatment Programs

This program offers a multidisciplinary approach to effective couple’s rehabilitation. With an extensive program plan that commences with the detoxing process and extends right to aftercare; which will assist our clients to recover wholly from self-destructive habits like addiction to substance reliance and maintain a sober lifestyle effortlessly.

We know staying sober after treatment is the hardest part that is why we don’t just focus on your treatment in our well-structured facility, life after rehab and our follow up service is inclusive in our bespoke service offering.

Substance abuse treatment, aftercare and relapse prevention is our forte. offers placement for California couples drug rehabs that allow partners to get help together.

How To Use Pinterest For Drug Rehab Leads

Guide on Generating Addiction Treatment Leads Using Pinterest Ads


If you didn’t know, Pinterest has over 100 million active users. Making it one of the most visited sites on the Internet. So if your addiction treatment center is not using Pinterest yet, you should be!


How can you use this platform to generate addiciton treatment leads? Pinterest also allows marketers to advertise on Pinterest. Because Pinterest is a relatively new advertising platform, the competition levels addiction treatment is still pretty low.


This presents a huge opportunity for your treatment center marketing.


In this post, we’re going to demonstrate how to take advantage of Pinterest to drive in new drug rehab addiction leads.


You’ll discover tactics you can use to make sure you get your marketing efforts seen by the right Pinterest users. Also, we will help you discover which ads bring you more revenue, by analyzing conversion ratios.


By the time you finish this article, you’ll know more than most “gurus’ about promoting your addiction treatment center on Pinterest, taking your drug rehab marketing to a whole new level.


So, Let’s get started.

Getting started addiction treatment marketing

Let’s take a peek at how Pinterest works.


If Pinterest is new to you, you may be confused on how to use Pinterest for treatment center marketing.


This social platform is a bookmarking website – Social bookmarking is a great way for people to organize, store, search, and manage “bookmarks” of online pages. People save links to web pages that they what to share or like, using a social bookmarking site to store these pages/links.


Pinterest uses “Pins” for users to “mark” or “save” what they found on the internet, using their ‘Boards.’

Then they can use this platform to share the bookmarks they have made, or use them as a way to store things they like to come back and check out later.

Pinterest users can use the search bar located on the top of the page to see what other users are Pinning or bookmarking.


Because of the nature of Pinterest, 96% use this platform to do their research on products and services they plan on buying or using. This is another reason to use Pinterest for addiction treatment marketing, to generate drug rehab leads.


In addition to that, 87% of users had reported that Pinterest also helped them to decide what to buy – This means used the information they found on Pinterest to make a buying decision.


So what kind of Pinterest users do searches for addiction treatment?


Before we continue, let’s see who you can benefit from seeing your rehab center ads.


Pinterest is composed of a pretty large group, but If you look at the statistics, you’ll discover that most of Pinterest users are female. Most data support that roughly 80% of the databases are female.


The same data supports that mostly the female users of Pinterest interact with the platforms content.


The chart below shows how 92% of the Pins were posted by females.

rehab center marketing Pinterest Pins by gender
After doing their own research Hello Society, found similar data. They found males at 21%, while females at 79%.


Hello Society also learned the age of the average users on this platform.


Largest age groups in order from most to least:

  • 24-34
  • 35-44
  • 18-24
  • 45-54
  • 18


These numbers are worth looking at for rehab marketing ideas on Pinterest. As you can see which age groups would be best to target for addiction treatment. Some ads could target the addict themselves, while others would target the mothers of drug addicts.


This gives you a more targeted audience when compared to using Facebook to generate addiction treatment leads ,or Google AdWords for treatment marketing.


This makes Pinterest a great marketing platform for rehab leads, because of the targeting options that the platform offers its users. This will ensure that your promoting your ads in front of right people for addiction treatment.


Just like with all paid traffic platforms, it is imperative that you know exactly who your audience is ahead of time.


You will waste time and money, if you do not know who your targeted audience is.


When your addiction treatment center knows exactly who to advertise to, your business can use the right images, and which to add more of to your Pinterest profile, and addiction recovery Boards.


You will also have a better understanding what type of message to place in the description.

The best way to understand who your audience is to use use Buyer Personas to figure it out.

This will help you to know what questions most of your customers will want “answered”.

Questions about addiction treatment for drugs or alcohol that your potential customers face, what their fears are, and how your treatment center can help them, or a loved one.


You should already be using a Facebook Fan Page for addiction recovery. If you have gathered up a good number of followers, you can use the Audience Insights tool to find out the demographics your treatment center currently appeals to.

Your twitter account should also be an active part of your overal social media media stratigy. If you need more information about how to use twitter to generate leads for addiction treatment, click the link and read the complete guide.


Then use that information for your Pinterest addiction recovery account.


If your Pinterest Board is already getting some traffic, you can use Pinterest’s Analytics to discover who your audience is.


In order to utilize this feature head over to


Then click the link that says ‘Convert now’ this will convert your Pinterest account to a business account.

convert to business Pinterest rehab marketing










Be sure to enter in all of the information about your rehab

Pinterest analytics will display how people are ‘Pinning’ items from your blog or website.

Like we discussed earlier in this post, this information will also help you know exactly which audience to target.

In order to get this information, you have to click the section where is says “track that works”. This will give you a code that you install on your site.


If you’re not great at adding code into your site, you can always find someone who understands how and where this code should go. Try to find a company that if familiar with addiction treatment marketing, this way if you have any other questions or have more rehab marketing ideas for Pinterest they may be able to assist.


Hiring someone just for the code should be pretty cheap – don’t get robbed for a simple task like this.


Once this is done, Pinterest will start to collect the data based on how users are ‘Pinning,’ the items from your website.


Because addiction treatment centers have plenty of images about recovery, you should add a ‘Pin It’ button on your site, if you haven’t; already.

pin it button rehab marketing


As you probably already know, social media marketing for addiction treatment gets better results when you experience higher levels of engagement.


To view how your work is going go to –


When you look into you Pinterest profile and you audience area, you will get an overview on what type of traffic you are receiving from this platform.

Because you have confirmed your site earlier you will also be able to view the activity from your website. This provides similar data, but this information comes from the website.


To view “Top Pin Impressions” go to the bottom section, this will show you how users are engaging with your content.


This type of data can be extremely useful when it comes time to promote some of company’s addiction treatment Pins.


Information in the ‘Your Audience,’ tab will provide you in-depth analytics about who exactly is interacting with your recovery treatment content.


You can utilize this data when you start creating your addiction treatment ads, further ensuring that they’re seen by the right type of viewer.


Using the ‘interests’ section can also be implemented to help your targeting when creating recovery ads.


This section will assist you in discovering what your audience “likes” and what kinds of businesses your audience also engages with.


The importance of using images for addiction treatment marketing

rehab marketing


















If you didn’t know already, Pinterest is full of images.


Because of this, if you want to your addiction treatment to go well on Pinterest, you need to make sure you’re using quality engaging images.


Let’s take a glance at some of the basics to assist you in creating a good addiction recovery image


First, focus on using only high quality images.


The type of recovery images you use, will depend on which audience you will be targeting.


For example, images that raise awareness to alcohol or drug statistics might be different, from those created to drive engagement.


Take a look at the two addiction related images below.


The first one is designed to increase awareness and the second one is designed to drive engagement.

addiction treatment center marketing


marekting rehabs


The Images created to raise awareness about addiction need to be relatively simple.

The second image is a an obvious “over the top” – call to action – but you can test images like this one along others that are not so “in your face” call to action.

Because this is a serious subject these images need to be professional, and need to offer the viewer valuable information.

You don’t need to spend money on a professional graphic designer, but be sure the images are clean and look impressive.


Images should clearly promote addiction recovery because this is the “pin” you are trying to promote


The images can be a little shocking, but not too much that it deters users from pinning.

marketing for drug treatment centers


A great image to use for addiction treatment marketing is an infographic. Because we are trying to improve engagement, infographics can illustrate many useful addiction information. Users that click on these types of Pins are generally looking for more information about addiction recovery and treatment options.

drug rehab marketing






























That’s just one way to make your images more detailed.


You can also offer different variations of treatment options in an image.


Maybe you offer multiple types of treatments that you can display.


Pinterest users are such a diverse group, showing only 12 step recovery options may not touch a nerve with someone who have just relapsed from a 12 step program. Or maybe showing why your 12 step and treatment is different than other centers is the key. The point is, try different things in order to reach everyone.


In addition, by displaying a particular program or treatment option broadens the Pin, and engagement is likely to be higher.


When using this approach, don’t overdo your pictures.


If you want to get an idea of what kind of pictures will work better than others, consider looking at some of the competitor boards in addiction treatment.

Take a good look to see why their images are doing well, and how you can use that knowledge to apply it to your images.

Once you have found images that you believe will appeal to your audience, you need to get the most out of each image because “Pins” represent ideas.


Here’s an example of how that can be done.


Here’s an example of how you can use ‘text-overlay.’

rehab marketing










You can use a ‘Call to Action’ within your recovery images.


Be sure to keep in mind the users you’re dealing with.


Not all audiences will choose to respond to the an obvious “call to action”


Don’t get crazy with too much text on your images, many users are on their mobile phones, and too much text may make it difficult for users to read, (or they won’t take the time to read all of it).


75% of Pinterest users come from mobile, so your images should look good on mobile devices. If they do not, you are throwing 75% of potential clients into the trash.


Because of the way Pinterest users interact, larger vertical pictures will receive more attention and possible engagement. Take the time to find some images that will work with a large vertical.


Here’s some good advice, provided directly from Pinterest, about the correct shape and size of your Pins should be for you addiction treatment center.


Creating exceptional looking Pins can be a challenging, this especially goes if you’re not that great photo editing.


Canva is an amazing free tool that can help you customize your images, and insert text.


This is great tool to use for your Pinterest images.


Just create an account at Canva and click on the Pinterest Graphic, and you can create the right size image. Once you finish, just download the image and boom, you have your image.


Alright, now that you have the right tools to create great images for your Pinterest addiction marketing campaign. Now it’s time to begin testing. You can do all the research in the world, but without testing your own stuff to see how it converts, you won’t really know.


Now let’s discuss what your Pins descriptions should look like.


The description for your recovery treatment Pins.


As we discussed earlier, Pinterest is all about images, but there is also some content below many of them.

The description you use about your addiction treatment Pins are also going to allow for your Pins to be found easily, use keywords related to recovery like, addiction treatment options, therapy for alcoholics, detox for heroin. Anyway, you get the point, the more you can describe your Pin, the more likely it will be viewed by your desired user.


If you can write well, or if you have someone on your staff who writes about addiction recovery news, or updates about your treatment center, you will be able to use that skill for your Pinterest treatment center marketing.


Here are some ideas on how to create engaging text.


Your text for each Pin will have to match the image for each post.


If the image is designed to raise heroin overdose awareness, the text is going to read differently from text that is designed to generate drug rehab leads from Pinterest.

The point is, that awareness images tend to explain things and are used to set up what recovery options that may be available.

The description is designed to explain how image can affect someone, or someone they love, and it does all of this by setting the scene.

If the purpose of your Pin is to drive clicks, your description should focus more on treatment options and why they should click, or call to speak to an adviser now.

Over time you will discover that the best descriptions address a few things. Why the Pin helps the user, and what steps need to be taken next.


Be sure that your center is able to respond to any users that may disagree with you Pin’s Image or description. For example, someone dislikes the 12 step program, you should be able to defend it by having alternative programs, or by simply saying the 12 step isn’t for everyone.


If you are promoting a particular type of treatment like sand-tray therapy for example, you might want to say that although many treatment facilities don’t utilize this type of treatment, our patients have encountered great personal breakthroughs.


When writing your description text, make sure that you’re being as concise as possible.


If someone has taken the time to read it, make sure your treatment center makes the most out of it.

Consider how your writing staff uses data and keywords for your search engine optimization for addiction treatment leads. Use similar tactics in your decription for your pins.


Rich Pins For Addiction Recovery Marketing on Pinterest


Rich Pins for treatment center marketing can be used on Pinterest in order to achieve higher Repins and clicks. There are some stats out there that shows that Rich Pin integration can raise repin to Pin ratio over 80%.


Rich Pins when you the right way can take your drug addiction marketing on Pinterest to the next level.

Some large companies like Target have achieved a 70% increase from using Rich Pins


Rich Pins come in the following forms:

  • Article Pins
  • Movie Pins
  • Product Pins
  • Recipe Pins
  • App Pins
  • Place Pins


If you really want to make the most from using Rich Pins, you will need your web developer to do some coding on your website. This is something you can do without hiring someone because it just requires a bit of adjusting of the metadata, so Pinterest can access the data.


Once the code is completed on your website, you will need to ‘Validate’ your Rich Pins.


It is an easy process that you can do here


If this becomes a little too technical, you may want to get help from a web developer.


By using ‘Article Pins’ you can simply display the headline, description, and author of the article.


Addiction Pins usually display inspirational recovery quotes, treatment options, pictures of the facilities, and images of people in recovery.


An example can be found below.


addiciton treatment marketing










Showing a price for a particular treatment may be worth testing, maybe you offer a 7-day detox cash price, or maybe you offer an executive rehab detox. It may be worth testing; you don’t know until you try.


Place Pins will let you identify where the location within the pin lies, and display some contact information.


App Pins let you install apps directly from Pinterest.


By using Rich Pins your addiction center can provide a much ‘richer’ experience for Pinterest users.


By combining Promoted Pins, conversions are generally higher, because they will be viewed by users targeted by the data you have collected.


Rich Pin descriptions are a” pre-sell” to those who eventually click on your addiction recovery Pins.


Creating your addiction treatment center Promoted Pins.


This is how you start the process of Promoted Pins for addiction treatment.


So there’s tons of opportunity – provided you do everything correctly from the start.


To begin creating a Promoted Pin, go to


Addiction recovery leads from promoted pins


And login to get started.


You should already have a business account, you would have set that up if you have been following along the post from the beginning.


You can choose from 2 different campaigns.


One way is to “Boost engagement” with your Pins, with this option you pay when users engage with your Pin.


An Engagement constitutes as a Repin, Closeup or a click.


If you pick the ‘Get traffic to your website’ option, you’ll pay for the clicks to your site.


Depending which option, you choose will depend on what you are trying to achieve.


If you’re just looking to raise awareness, then the first option might be best.  If you’re directly looking to drive sales, the ‘Traffic’ option might be best.


Whichever avenue you decide to use, select the Pin that you want to promote.


When choosing a particular Pin to promote, you can decide on your most Pinned over the past 30 days or the most Repinned of the 30 days.


If you decided on an engagement campaign, the most Repinned may be best option, because Repinned Pins are basically the Pins that have been shared.


Because you know what is getting shared, you should be able to capitalize the impact of raising addiction awareness when you’re spending some cash on it.


If you choose to use a traffic campaign, then the most clicked option is probably the better choice.


This is because you have some data that supports that users are going to click on the pin and then go directly to your website.


You will have to change the targeting settings of your recovery campaign.


‘Terms’ are the keywords that are related to addiction, addiction recovery, drug rehabs, etc.


Be sure to use around 20-30 terms to maximize coverage, this is recommended by Pinterest.


This step is very simple to do, as you add terms, Pinterest will provide with some “related terms.”


You can then select the Location, Language, Device and Genders.


Because your treatment center is going to be in the U.S., target on English speaking, and America of course.


The costs may be a bit higher, but it does you no good to click cheap clicks from Pakistan.


The ‘Genders’ you choose depends on what type of campaign you plan to run.


Keep Devices, open in the beginning, and then you can experiment later when your campaign is going well.


Your addiction treatment center must then choose a budget.


How much you choose to spend should be a part of your overall Social Media Budget. For more information about a complete service to social media marketing for addiction treatment centers click on the link and ask about how to generate your own referals from social media.


You will be able to see that Pinterest provides you with an estimated bid, based on what other advertisers in the addiction treatment space are currently spending.


Your best bet is to use the suggested bid and not trying to undercutting it.


If you bid too low, you may not receive many clicks.


It may have been a good campaign, but because you didn’t pay the right amount, your ad performs poorly.


Now that you have set the bid for your ad, you will be able to enter an “Original Pin description” and a “Destination URL for Promoted Pin.”


We have already discussed how you can write an effective “Pin description “earlier in the post.


The ‘Destination URL for Promoted Pin’ the website that you want users to go to.


One you completed your campaign will be sent in for review by Pinterest QC team


If you’re Ad is rejected, it could for the following reasons.


  • Calls to action in the Pin Image
  • Excessive symbology
  • Excessive hashtags
  • Irrelevant targeting
  • No content on destination landing page
  • Price in Pin description
  • Promotional material


Now that your Pin is promoted, you will be able to check some data about how the campaign is performing.


Utilize ‘Conversion Tracking’ to view ‘which’ Pins are delivering ‘what’ type results.

Getting this set up can be tough for some, you can get your developer on this is you are having difficulty.

Although this feature is tricky to set up, it is worth doing because of the information it will be able to provide you.


You can view the ‘Conversion tracking’ area by clicking on ‘Tools’ and then choosing ‘Conversion tracking.’


The ‘timeframes’ option will allow you to select a window in which you can view your results.


This feature can be helpful if you what to see how well your campaign is doing quickly. This will show you how the campaign is going and how well it may continue to perform.

To get a good rehab marketing ideas on Pinterest, you should run multiple campaigns, it is rare to promote one Pin, and hit a home run.


By promoting multiple Pins this will increase the chances of a successful promotion because you can see how each ad is performing against each other.


When promoting multiple addiction recovery Pins, track each one, and view how it is doing, so that you can pause, or stop running campaigns that are costing you money, and not bringing in drug rehab leads.


Use your ad manager to check your promotions as they are running.


Here you can see exactly how each of your addiction treatment Pins are doing.


If you have recovery Pins that are performing well, you should boost the budget a bit, and also check to see that they’re available on all devices.


Buyable Pins


One feature ‘Buyable Pins.’ Is more for retail, or directly selling a product.


Simply put, this feature allows for users to purchase items from directly from within a ‘Pin.’

This particular feature doesn’t work that well for addiction treatment marketing


Learn more about using Pinterest to generate addiction treatment leads and how to use Pinterest for treatment center marketing effectively and affordably. If you want more information about Pinterest for drug rehab marketing, speak to an addiction marketing expert by calling 1+877-957-2244

Guide For Twitter Marketing Addiction Treatment Center Leads

Addiction Treatment Marketing on Twitter

Do you do want to know how to use twitter for addiction treatment marketing. Do you want to know if it’s possible to generate drug rehab leads? Or are you looking for the best rehab marketing ideas for twitter that will bring you quality followers that will benefit your treatment center?


The whole goal with all social media (including twitter) is the amount of engagement. If others don’t engage with you, you’re not going to get the results you are expecting. The first step in building a good active twitter account is to make sure that you have your profile is filled out completely, with your addiction treatment center link included with your bio.


Once you have your profile pic, and background up, and your twitter rehab account is complete, start posting some industry related tweets. Although twitter allows for 140 characters, tweets under 110 characters receive 17% higher engagement. The reason is, when you post a shorter tweet, it leaves space for other people to retweet your message and add some commentary of their own. Keeping your tweets around 80-110 will give the ability for users to comment. If you use all 140 people will have to edit your tweets before they can add in their text and retweet (and most people don’t take the time, lowering your engagement)


Best Times and days to send Tweets

The most productive time to post your tweets for your rehab center is the daytime in your time zone between 8am and 7pm. There are free online tools available to find out when your audience is most active. Believe it or not engagement on the weekends is 17% higher than on the weekdays.


You should track the times that you receive the most engagement, this way when your are promoting your addiction center you will get more followers that are interested in your “message”. When businesses post tweets during “normal” busy hours 8am-7pm will get 30% more engagement than on the “off” hours, the same goes for tweets on the weekends.


Share Images and addiction recovery quotes


By using images in your posts, your addiction center will receive a 150% boost in retweets, just by adding images to your posts. Using social media should be a key factor to your overall treatment center search engine optimization marketing strategy.


Having images in your tweets aren’t anything new, but not many businesses are using them enough. The data behind this extra effort is well worth the extra minutes it takes to add a cool image, or recovery quote. If you are looking to market an addiction treatment center on twitter, adding images is one of the top tips.


Have you ever heard the phrase “if you don’t ask then you don’t get”? Another missed opportunity for drug treatment centers on twitter is to ask for retweets. Less than 1% of businesses even ask at all. Asking for a retweet in the addiction market is a huge missed engagement method, those in recovery or know someone who is, love to promote informative information about recovery. Using clear call to action words like “please retweet, follow, help” will get your followers to more likely to engage.


When you ask for a retweet you might be surprised how many you get. Don’t go crazy and ask all the time, but if you have a really good image or important industry news, give it a shot, the results may shock you.


Be Sure To Use Hashtags


What to double your engagement? Then use hashtags, but use them sparingly, try to use a couple hashtags don’t go crazy with them. Less than 25% of tweets use hashtags, so by using hashtags for addiction treatment you will be ahead of 75% of the competition. People use hashtags to search out specific topics, so its a must in your twitter game-plan.


Include Links With Your Addiction Center Tweets


Salesforce has reported that 92 percent of all Twitter interaction (replying, retweeting, etc.) occurs when users click links. In fact, the tweets that have links receive more retweets – a whopping 86% more, according to their research. The correct amount of links in your posts should be over 50% of the time, and under 80% seems to be the best percentage for getting retweets. Another fun fact is, your addiction treatment center twitter marketing campaign will be ahead of the game, since most tweets are not using this feature enough.


Tweet Often, But not Too Often

drug treatment marketing on twitter




Some people think it is a good idea to tweet a ton of times and you’ll get a ton of new followers, while this may work for Donald Trump lol, this is not true for your drug and alcohol rehab. Try to post 1 to 4 times a day, the data out their supports these figures and have been proven to work best for twitter marketing for treatment centers.





To drive your twitter treatment center marketing to the next level, use websites like Buffer, or Hootsuite to schedule your posts, this can free up more time to create, or find information that your followers will find valuable. You can also cross-post your images, and content to Pinterest, Instagram, Google plus etc. This will also assist your Facebook addiction marketing as well, so take the time to either manually post to these social channels, or use some of these scheduling tools.


There are some other cool free online tools that can help you cross-post from your tweets to other social networks, or from a WordPress site to twitter. IFTTT (If This Than That) is a super cool free tool that allows you to create “recipes”. Basically, you can set it up to where when you post a tweet, you can syndicate to other places. This is a great way to get drug rehab leads by using twitter and IFTTT to send to other channels for maximum exposure. You can create a free account here


Rehab Marketing Ideas for Twitter


If you are stuck on how to find content for addiction treatment marketing and not sure how to bring in new drug rehab leads then pay attention. Using sites like BuzzSumo can help you find winning content to post or comment about.


This is what a BuzzSumo term search can offer you:


  • Show you what is generating the best social responses.
  • Allow you to see how they are performing on social media, Twitter.
  • Discover more about the amount of back-links and who’s sharing and how much it is being shared.
  • For Twitter engagement, you can click on the “View Sharers” you will have to upgrade to the paid version for this.


Another great way to get great content to increase your Twitter addiction treatment center marketing is to use Google News, Yahoo News, Bing, etc. Search each morning for new information about drug addiction, new treatments that are available, or any other industry news that your followers would like to know about. You can also search Facebook trends, this is another great free resource to find content that is “trending”.


Growing you addiction treatment Twitter account


In order to grow your twitter account with followers, you not only have to post 1 to 4 tweets per day with images, 80-110 characters, with 2 hashtags, and during “day” hours. You also have to engage and comment on other people’s tweets. Generally, if you like, comment and follow someone, they will follow you back. Try to give them some time to follow you back, if they don’t, or you don’t like the posts they do, you can always un-follow them.


Now that you have some good rehab marketing ideas for Twitter, you need to find some good images that you can use without getting you into any trouble. Sites like will allow you find great images that have free commercial use. Do not go to Google images and copy photos you find, this can get you in some serious trouble costing you legal issues and money.

twitter post for drug rehab leads


Once you have found an image that matches your story, head over to and get some more free cool tools. This site allows you to pick the perfect size along with the ability to customize the image. There are some paid feature on this site, but enough free stuff to keep you busy. (I have used for 6 months every day and have not paid a dime) There are other websites that are similar, I just happen to like this one. The point is, you can find plenty of free tools to help you find and post great images that won’t cost you a penny.




Now let’s say you have a budget for twitter marketing for your treatment center, and you want to drive traffic not only to your Twitter page but also to your blog using Twitter’s paid advertising.


The process is very similar to Facebook, all you have to do is login to Twitter ads, and launch a campaign.


Twitter Cards tend to get more engagement than traditional 140 character tweets. Twitter cards give you the ability to attach videos, photos, and media experience to Tweets that helps deliver traffic to your blog or website. Just add a few lines of HTML into your site, and users who Tweet links to your content will have a “Card” added to the Tweet that will be visible to all of their followers.


Drive engagement from your Tweets

The below Card types have a beautiful consumption experience built for Twitter’s web and mobile clients:


  • Summary Card: Title, description, thumbnail, and Twitter account attribution.
  • Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image.
  • App Card: A Card to detail a mobile app with direct download.
  • Player Card: A Card to provide video/audio/media.


To learn more about how Twitter’s Card meta tags and how Twitter web crawler works, please check out their Getting Started Guide.


Now that you’ve got started, here are a couple strategies that work.


First, send out a tweet the regular way, and monitor the initial traction. If you start to get great engagement, then consider promoting it. Many times you will post an “organic” post and it will start to take off. Just like on Facebook where you can boost them, think of the same concept on Twitter.


With this type of real-time platform you can tweet a bit more, you can use Twitter’s analytics to view which tweets are getting the highest engagement from the dashboard. Then, use these figures to decide whether to promote them from the ‘Select an existing Tweet’ option, from inside the campaign option.


If you have been on Twitter, you know that things move at a quick pace. What this means that your twitter addiction treatment ads will get “old” fast and lose engagement much faster than they might on other social media channels like Facebook, Pinterest, etc.



The bottom line is, if you are running an addiction treatment center and you are looking for ways to expand your local and national reach to get more drug rehab leads, then you need Twitter. Twitter advertising for treatment centers makes sense because of the cost and the continual engagement that you will receive, as long as you continue to produce good content. You can test different rehab marketing ideas on Twitter for zero cost, and then promote posts that do well. Take the time to grow your followers, they could be future patients!







Facebook For Addiction Treatment Center Marketing

The Best Tips For Using Facebook For Addiction Treatment Center Marketing

Do you want to market your addiction treatment center but don’t know how to go take full advantage of the one of the largest social media platforms? If this sounds like you, then you’re in luck because this post will help to teach you about Facebook marketing for drug and alcohol rehabs and what it can do for you. The Facebook marketing tips that are shown below should help give you a good starting point.

Be sure to make updates on  your Facebook Business on a regular basis. Do not hesitate to post a new update every morning if you find that your subscribers check Facebook at least once a day. If your Facebook subscribers don’t check your page very often, share a weekly update to avoid flooding them with too many updates. Most addiction centers that generate a ton of followers by posting as much as 4 times a day.

Use all of the different options available to you on Facebook when using it to market a addiction treatment center. There are so many different ways that you can make your addiction center Facebook page stand out, the key is knowing exactly what those options are. If you need help with ideas there are many blogs, or websites including Facebook, that can give you some insight.

Having valuable content on your Facebook business page is a great way to increase followers. People love videos on Facebook. Offering a cool testimonial or positive review video will encourage your followers to share the video. When people share your video, you are exposing your business to additional customers that may not have heard of you. There are also dozens of videos on YouTube that you can also view for tips.

Try your best to remain professional at all times. Even if you are placed in a position where you feel like being less than a pro, think twice. Everything you do will affect the way your business is perceived, so be careful about the way you present yourself to others. This doesn’t mean you can’t “keep it real” but posting any political views or religious view might scare some possible addiction treatment leads away.

When using Facebook for marketing purposes, always maintain a high degree of professionalism. No matter how much you’d like to respond with an emotional viewpoint to customers, it’s always best to keep your personal opinion out of it. Act the same way you would if the customer were right there in your office.

If you want to use Promoted Posts or “boost post”, be sure to choose your target group carefully. When a non-fan sees your post, they think it’s a paid advertisement, but if its interesting enough you may pick up a new fan. Your fan base doesn’t care is they see a boosted post, they already know who you are and what you do, and obviously like it. Remember that social signals like, comments, shares and likes add to your overall search engine optimization for addiction treatment marketing, so the more exposure your posts get the better chance you will rank in the search engines.

Try to avoid building any type of apps on Facebook that require multiple steps to get started. The more difficult something is, the less likely people want to engage. If someone can use the app away, they will be more likely to sign up.

Try sending updates. Facebook Page managers/admin can message individuals that Like their page. When you have content or a video on your Facebook business page that your fans should know about, you can send notify them so that they’re aware of it. Be prudent with how often you do this by only sending updates to fans when it’s really important.

Be sure that your Facebook page allows sharing of content. If you’re offering people information that they find valuable then you may have people that are ready to share that information with others. Sharing is what makes Facebook tick. When working to provide valuable resources to the audience, they return the favor by informing their networks of the content and possibly earn you more prospective clients. Some good rehab marketing ideas is to post inspirational sober quotes that have been known to go “viral” or shared a bunch, this will increase the people who will see your page.

how to generate addiction treatment center leads online










Take advantage of the Facebook Places feature. This will allow people to let others know when they are at your place of business. If you don’t link your places page with your main page, people will be sent to a generic page. You want people to end up on the page that has that has to do with addiction treatment, so be sure to link the pages correctly.

Take advantage of the feature on Facebook that allows you to schedule your posts. It is important that you update regularly to keep up interest in your company. However, you might not have time to sit down each day and write a post. That is where scheduling comes in handy. You can take an hour or two one day to knock out a bunch of posts, and then schedule them throughout the upcoming week.

Use polls to engage your audience and get great marketing tips. If you see that a lot of people are not liking one of your marketing methods, it may be time for a change. This is a great way to find out what your users love and try your best to give it to them.

Don’t relay too much on automation. It can be very tempting to automate your Facebook posting. Larger posts may not be all what they are cracked up to be. People are smart these days, and can easily spot an automated post, especially if all you post are links to stories from news headlines. You won’t be building any sort of engagement between your audience and your brand.

Like this article has shown you, Facebook addiction treatment marketing is something that anyone can do if they put the time and effort into it. If you use Facebook’s massive marketing power, then your treatment center marketing message could potentially reach millions of people. Get to work on your marketing plans today and watch yourself succeed.

Drug Rehab Marketing

Search Engine Optimization Guidelines For Drug Rehab Marketing

A lot of start-up detox and addiction treatment centers are being sucked into dangerous traps today. Many of these use hosted sites provided by big providers, and they’re ignoring some of the SEO tactics that have been proven to provide benefit. They are allowing these large hosts to set up their sites for them and may be missing out on critical on-site SEO. Don’t get burned for a large amount of capital. Follow the tips so that your site can be found.

When you purchase a domain name and place to host your website, remember that your host provider is as important as the name you chose for your domain. Your website could be compromised if your host provider is vulnerable to a cyber attack. If your provider hosts blackhat types of sites, this may reflect upon your business. Many of the top rated addiction treatment centers have added a SSL certificate to further show Google that they have a trusted website.

If you are looking to get a better handle on what keywords and phrases to use in SEO, first you have to know which phrases people actually use. Google’s AdWords program allows you to accomplish this. You enter search terms or phrases, and AdWords will display how many times people have conducted searches for those specific terms. You may want to go after long tail keywords to get some traffic to your website sooner than later, ranking for “drug rehab” could take a long time. Ranking for “most successful drug rehab programs” could happen rather quickly if you write good quality content.

A great way to ensure your search engine optimization is simply to provide useful, informed and fun content which will appeal to your customers that will bring you drug rehab leads. Websites can sometimes overlook this, but is extremely important because search engines can and do change their algorithms, to ensure they’re providing more relevant information to their users. If you make sure you provide high quality, relevant content, whatever changes search engines make if you follow best practices, and provide great content, you shouldn’t lose any rankings.

Make sure you don’t forget to set your robots.txt correcty. In many cases, when a site is in development, web designers will block robots.txt file to prevent search engines from “viewing” the site. Some of these web developers forget to change it when the website goes live. If you know when your website is going “live”, you can create a cron job that deletes the robots.txt file automatically on the designated date.

If you are writing content for your website, be sure to property optimize your content by using the appropriate heading tags. Make sure you use the correct tags like <H1>’s  and work down from there, with the main content of the post in an <h6> </h6> tag. This notifies search engine spiders which content you have deemed most important.

Before you set out to optimize your website for search engine performance for addiction treatment marketing, be aware that SEO is a long-term proposition. The focus of your website and the interests of your visitors change over time, as do the methods search engines use to rank pages. The ideal SEO strategy for your site will be different in the future, so you will need to update it over time.

To get the best SEO ranking, it’s important to write quality copy. Excellent copywriting is the most important aspect of search engine optimization. It is what generates the most traffic to your site and builds inbound links. In addition, Google, has ways of determining how well a story is written and how useful it is, both of which are heavily weighed in search engine ranking. Pick a particular niche that you feel your treatment center outshines the competition. Maybe your addiction treatment center caters to rehabs for CEO’s or celebrities, use quality content to connect and post on sites that group would likely see.

If you videos on your web site to help market for drug rehab leads, be sure to include them in your sitemap. This lets the search engines know that your videos are a part of your web site. This will help bring more traffic to your site, since viewers will be more likely to come to your site to watch your video rather than going to an external hosting site.

You read at the start that these large companies are offering business websites for treatment center marketing. After reading these tips, you can choose to do it yourself or hire a professional. Learn more about how to drive more of your own referrals into your treatment center by using Facebook for addiction treatment marketing by clicking on the link.

Rehab Marketing Ideas Addiction Treatment Marketing

Rehab Marketing

Are you looking to have your detox or treatment center full on a consistent basis? Like most businesses addiction rehab centers need a steady follow of customers/patients in order to stay profitable. The biggest challenge for small rehabs is where to start and how can they complete with national companies that spend millions of dollars on branding through television, radio and the internet.

You probably also notice a jump in new rehab centers opening up everywhere because of the massive addiction issue we face today. Although that is a good thing that there are plenty of addiction treatment centers to assist those in need, it makes it tougher to turn a profit as rehab owner.

Here at Knack Media Inc. we understand the challenges of rehabs trying to compete in a competitive market, and know that you got into this business not only to help people, but to earn a good living as well. There are many affordable ways to market an addiction rehab without going broke. Below I’ll list some of the obvious and not so obvious ways to fill your beds.

  1. TV – Great way to build your brand and drive in calls, the problem with this method is cost for most small rehabs so we won’t go into great detail.
  2. Radio – done effectively and over a period of time these ads can work, but generally takes time and once your budget runs out, so do your calls.
  3. Internet – Here is where most of you have invested the majority of your money right? Maybe you own a few dozen URL’s trying to get organic traffic. Some of you have tried PPC on Google Adwords for rehab marketing and released that can get expensive quick.
  4. Affiliate marketing – There are websites that you can market to that can bring your cost down to as little as .05 cents. Some affiliates have contracts with hundreds of sites that allow them to market text or banner ads in your behalf.
  5. Social Media – By far the best investment in your company (over-time) this will bring you in a consistent amount of exposure which means more patients.
  6. Working your local market – many of you are still receiving referrals from meetings, therapists, or maybe other centers in the area. We all know the issues that come from that, but more importantly you must build your own steady flow of patients so you are not held hostage to “referrals”

Our firm handles online marketing for rehabs, so let’s discuss #3, #4 and #5. If you are looking to do marketing for a new rehab verses a more established rehab you we be behind eight ball a bit, but not for long. Here’s why, most websites are not “configured” correctly, so by some quick cheap fixes you can increase rankings. Website speed, and how well if shows on mobile devises are just some of the important on-site SEO factors for your site. You can get complete breakdown of on-page quick fixes by calling one of or consultants at 877-957-2244.

Let’s take a quick look at Google Trends ( for some ideas where some of the searches are coming from for some drug rehab related search terms.

addiction marketing
You can clearing see that the search volume has picked up for heroin related search terms. Is your treatment center targeting those? Do you accept patients from anywhere in the U.S.? Here is a list below of some the related searches.

  • detox from heroin
  • heroin detox drug
  • heroin withdrawal
  • heroin addiction
  • methadone detox
  • herion detox
  • rapid detox
  • heroin detox symptoms
  • heroine detox
  • heroin detox time

In addition to finding out which terms are begin searched by people you can also use Google Trends to find out what geographical area these searches most come from.

rehab marketing ideas

PPC for Rehabs

Google Adwords or PPC still works great for addiction treatment marketing to generate drug rehab leads or alcohol, or whatever vertical you’re focusing on. The issue many run into is the learning curve. Even an expert in PPC for rehabs will take a month or 2 to nail down your target market and get to a cost per acquisition you can deal with. Going in blind you might spend upwards of 10k to get one patient, and we know that doesn’t pencil out. We know that PPC for rehabs can still be done when you configure your campaigns correctly and your landing pages convert well. PPC can bring in patients affordably if you know what you’re doing and is a great addition to an overall marketing plan for an addiction treatment center.

There are other companies that offer Cost Per Click and do not use Google Adwords or Bing/Yahoo, and you can use them to drive clicks or calls to your rehab. They may use sites like Reddit or Tumblr to bring in cheap traffic to your site. In order to track your efforts effectively you will need tracking codes on your banners and call tracking on your numbers so you know which campaigns are working for you, and ones that are just burning through your money.

Organic Traffic for Rehabs

The best way is to drive in business though your website organically. Once your website is optimized properly, you can begin to build organic traffic, you don’t need 15 websites, just 1 good one. If you are looking for rehab marketing ideas than think about writing informative content (or have an agency write it for you). One of the most cost effective way to drive in drug rehab leads over time is through organic traffic.

The biggest mistake rehabs when trying to generate leads through “addiction marketing” is trying to rank nationally for phrases like “drug rehab” or “addiction treatment center”. You can possibly rank there one day, highly improbable. Instead use tools like and try to find 3, 4, 5, word long-tail keywords to rank your addiction treatment center. For more effective treatment center marketing you might write your blog post about “what to expect from heroin detox” or “addiction treatment center in San Diego”. Be sure to include infographics, videos, charts and images to get as much out of each post.

Social Media Marking for Rehabs

Now that your post is complete you should syndicate that content through all your social channels. Have all you staff, friends, family members share your content to their circles. Now that’s a good start, but you want to get that message to people you don’t know right?  To really get the biggest bang for your buck and take your addiction marketing to the next level, you will need to build a massive virtual community that wants to see your content on a regular basis.

In order to do this, you will need to build your social media connections. The cheapest way to achieve this you would a hire a consultant (Knack Media Inc.) to train a staff member on how to grow thousands of followers in a short period of time. The is no way to cheat the system when it comes to social media. Sure you can buy fake followers and likes, but that does make you any money, and will only make it difficult to test your engagement levels on your posts. There are tools your staff can use to help “automate” the process so they can spend less time, but think of social media as compound interest, over time is growing.

The other alternative to hire Knack Media to handle all your addiction treatment marketing. We can assist you in your web-design, one-site SEO audit, PPC marketing, content writing, affiliate marketing, and social media building and branding. To really succeed long term, you must have a strategy, sure there are ways to make the phones ring today, but you want the phones to ring always, consistently for a reasonable cost. Call one of our rehab marketing experts and discuss your options.